Gen Z, making up nearly 25% of the population, is set to lead consumer spending by 2030. To grow with this transformative generation, understanding their unique shopping behavior is crucial. Join expert Colleen McGinnis to uncover the trends in the category, and the distinct preferences. Identify risks and opportunities, and learn strategies for engagement and loyalty. Position your business for sustained growth in 2025 and beyond by aligning with the generation driving the future of retail.