Tuesday, April 21st | 5:00 PM - 5:30 PM

Innovations in health and wellness are transforming how shoppers connect with frozen, bakery, deli, and dairy products. From the cultural momentum behind GLP-1 medications to rising demands for cleaner ingredients, sustainable practices, and functional nutrition, consumers are redefining what “better-for-you” really means. Armed with NIQ’s latest market and consumer intelligence, this session dives into the cutting-edge trends shaping retail demand—and reveals how these categories can innovate faster to stay aligned with where shoppers are heading next.

Kick off the session in style! During the entire week, we’ll feature Supplier Spotlights, a showcase where participating suppliers can spotlight one standout product (shelf-stable products or packaging only) for buyers to check out and vote on their favorites. It’s free to participate for suppliers, and a great way to spark conversations and get your brand noticed right from day one. Buyers, be sure to stop by to check out and vote on the featured products throughout the reception!

Wednesday, April 22nd | 8:00 AM - 8:20 AM
 

In a 2026 marketplace saturated with omnichannel noise, the most critical gap for a brand to bridge is the "Last Mile." Traditional awareness is no longer enough; sales velocity is the only victory lane that matters. Join the leadership of Brand Activation Maximizer (BAM) for a strategic masterclass on the BAM Blueprint ^TM—a proprietary "Sponsorship-to-Sales" architecture designed to transform consumer passion into measurable momentum across every vertical.

Our Blueprint connects high-emotion triggers—such as a NASCAR pit stop or a mobile marketing unit —directly to the professional kitchen and the shopper's countertop.